AMBASSADOR THEATRE GROUP have made a deal for an "industry first" to advertise Gordon's Gin on the safety curtains at its 39 venues in London and the UK.
ATG are partnered wtih the cinema advertising firm Pearl & Dean for the ads. A spokesman for Pearl & Dean added: “Working with ATG (Europe’s largest Theatre group) presents a fantastic opportunity for Pearl & Dean to significantly expand our offering outside of our traditional cinema core. The Gordon’s campaign provides a unique opportunity for a blue chip brand to talk to two complimentary audiences in a fun and engaging manner.”
No doubt the theatre bars will be stocking up as the theatre audience take advantage of the interval for that G&T!
[posted by Louise, 19/09/2011]